Optika Miftari

Overview

An optical website connecting eyewear collections, virtual try-on and lens information with laboratory services, clinical information and booking routes.

Goal

An offer with several specialisations needs clear navigation: consumer products, lens information and professional partnerships should not share the same path.

Solution

The platform gives the collections, the Optical Lab and the clinic their own entry points. Virtual try-on and Lens Focus enrich product exploration, while the contact and B2B partnership pages offer clear next steps.

What it includes

• Eyewear collections and product browsing.
• Entry to the 3D virtual try-on and Lens Focus.
• Presentation of the Optical Lab and B2B partnership.
• The clinic, contact and the route to booking.

Visual direction: Editorial photography, generous space and a restrained identity.